Mercury is a defunct division of the U.S. automobile manufacturer Ford Motor Company. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford to bridge the price gap between the Ford and Lincoln vehicle lines. In a similar context, Buick and Oldsmobile served the same role within General Motors (between Chevrolet and Cadillac) while Mercury competed against the namesake brand of Chrysler (above Plymouth and Dodge, but below Imperial). read more..
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